Books on Pharma Marketing
Sentiment Analysis for Pharma Marketers
Subba Rao Chaganti
In today's data-driven world, the patient's voice is more powerful than ever. But can you hear it?
Sentiment Analysis for Pharma Marketers equips you to harness the transformative power of sentiment analysis. Go beyond basic metrics and discover a goldmine of nuanced patient insights hidden within online conversations, reviews, and social media data.
What to get personal copy See more
The Pharma Product Manager: Handbook for Navigating the Digital Frontier
Subba Rao Chaganti
Step into the future of pharmaceutical product management with The Pharma Product Manager: Handbook for Navigating the Digital Frontier. As the healthcare industry evolves rapidly, pharmaceutical product managers are at the forefront of this transformation.
What to get personal copy See more
Design Thinking for Pharma: Forget Features, Focus on Feelings
Subba Rao Chaganti
The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences.
The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution
Subba Rao Chaganti
The future of pharmaceutical marketing is here. It's not just about pills and potions. It's about an audacious symphony where human ingenuity dances with artificial intelligence.
A to Z of Pharmaceutical Marketing: World’s First and Only Encyclopedia, Set of 2 volumes
Subba Rao Chaganti
Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Encyclopedia?
Transactional to Transformational Marketing in Pharma
Subba Rao Chaganti
Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved.
What to get personal copy See more
Brand Positioning in Pharma
Subba Rao Chaganti
Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? What to get personal copy See more
Reimagine Pharma Marketing: Make it Future-Proof!
Subba Rao Chaganti
The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry.
Cracking the Generics code – Your Single-Source Success Manual for Winning in Multi-Source Product Markets!
Subba Rao Chaganti
The global generic drug industry is robust and growing. The total value of the global generic drug industry has crossed $900 billion in 2016, and is poised to cross the coveted $1 trillion soon.
Digital Pharma Marketing Playbook
Subba Rao Chaganti
Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels.
Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book.
Subba Rao Chaganti
Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing.
Pharmaceutical Marketing in India: For Today and Tomorrow
Subba Rao Chaganti
Pharmaceutical Marketing in India: For Today and Tomorrow is the go-to guide for anyone interested in the pharmaceutical industry in India. With its comprehensive coverage of the sector, this book is a must-read for students, practitioners, and researchers alike.
What to get personal copy See more
Authors and partnerships
Use this section to boost your publishing credibility.